Account Executive - Twin Falls

Summary

TEGNA is a local media company providing news and services through television, digital platforms, streaming, and broadcast channels. The Account Executive will drive revenue by selling digital and television media solutions, developing client relationships, generating leads, presenting proposals, and optimizing campaigns to deliver measurable results.

Responsibilities

• Sales & Revenue Generation: Drive sales by identifying and securing new business opportunities across multiple digital channels, including streaming, online video and display, and content marketing solutions
• Client Relationship Management: Develop and nurture long-term relationships with clients, ensuring their marketing needs are met and identifying areas for upselling and cross-selling additional services
• Consultative Selling: Provide consultative solutions to clients by understanding their business goals, analyzing market trends, and recommending tailored marketing strategies that drive results
• Market Research & Lead Generation: Research industry trends and competitor offerings to develop a robust pipeline of prospective clients and stay ahead of market shifts
• Proposal Development & Pitching: Craft compelling sales presentations and proposals that showcase the value of our media offerings, using data and insights to communicate potential ROI
• Campaign Management & Optimization: Collaborate with internal teams to ensure successful campaign execution, monitoring performance, and optimizing for maximum effectiveness and client satisfaction
• Reporting & Analytics: Regularly review and report on sales targets, campaign performance, and key metrics to clients and internal stakeholders
• Collaboration: Work closely with the account management, and product teams to align on campaign strategies, creative assets, and ad placements that meet clients’ needs
• Performance Management: Strategically use CRMand prospecting tools to manage and achieve quotas as it pertains to activity metrics and revenue goals

Skills

• * 3+ years of experience in digital media sales, advertising, or a related industry
• * Proven track record of meeting or exceeding sales targets in a competitive environment
• * Strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing
• * Excellent communication, negotiation, and presentation skills
• * Ability to interpret data and analytics to provide actionable insights
• * Self-motivated, with a passion for sales and digital media
• * Must possess and maintain a valid driver's license and be able to travel locally to meet with clients and business partners as needed
• * Location:** Remote but will need to be based in or near Twin Falls, Idaho area
• * Experience in working with business owners and/or agency clients
• * Knowledge of streaming and digital media
• * Familiarity with tools like Google Analytics, DSPs, and SSPs
• * Proficient in CRM software and Microsoft Office Suite; familiarity with ad management tools a plus

Qualifications

Must Haves

• * 3+ years of experience in digital media sales, advertising, or a related industry
• * Proven track record of meeting or exceeding sales targets in a competitive environment
• * Strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing
• * Excellent communication, negotiation, and presentation skills
• * Ability to interpret data and analytics to provide actionable insights
• * Self-motivated, with a passion for sales and digital media
• * Must possess and maintain a valid driver's license and be able to travel locally to meet with clients and business partners as needed
• * Location:** Remote but will need to be based in or near Twin Falls, Idaho area

Nice to Haves

• * Experience in working with business owners and/or agency clients
• * Knowledge of streaming and digital media
• * Familiarity with tools like Google Analytics, DSPs, and SSPs
• * Proficient in CRM software and Microsoft Office Suite; familiarity with ad management tools a plus

Benefits

• Collaborative, high-energy environment where your contributions make an immediate impact, with access to cutting-edge tools and resources.
• Two medical plan options for full- and part-time employees through Blue Cross Blue Shield of Texas.
• Dental and eye care coverage.
• Fertility, surrogacy and adoption assistance.
• Disability and life insurance.
• 401(k) program for full-, part-time and temporary employees, allowing contributions of 1%–80% of pay on a pre-tax basis.
• Company match of 100% on contributions made up to the first 4% of pay, with contributions 100% vested from day one.
• Nine free virtual doctor’s appointments per year with a physician through Teladoc for all employees and their eligible family members, regardless of participation in TEGNA medical plans.
• Twelve free annual therapy sessions with a licensed clinician through Spring Health for all employees and their eligible family members.
• Generous Paid Time Off (PTO).
• Nine paid holidays per year.