Summary
AudienceView provides a unified event commerce platform that helps live event organizations understand, engage, and grow their audiences. The Business Development Representative drives targeted outbound engagement with performing arts, live entertainment, and cultural organizations by identifying prospects, conducting personalized outreach, qualifying opportunities, and securing discovery meetings. The role also captures market intelligence and maintains CRM records to support go-to-market and account strategies.
Responsibilities
- Proactively identify, research, and target organizations within the live events, arts, theatre, and museum sectors
- Develop and execute strategic outbound campaigns across phone, email, and LinkedIn
- Engage senior stakeholders and decision-makers through personalized, insight-driven outreach
- Qualify prospects and assess organizational readiness, needs, and alignment with AudienceView’s platform
- Secure and schedule discovery meetings with qualified prospects for Account Executives
- Maintain detailed, high-quality CRM records documenting all outbound activities and insights
- Share qualitative feedback and market intelligence from prospects with Marketing to inform strategy
- Contribute to playbooks and best-practice frameworks for engaging arts and cultural organizations
Skills
- Excellent creative writing skills to craft personalized, industry-aware outreach
- Self-motivated, proactive, and driven by relationship-building and strategic impact
- 2+ years of outbound-focused sales or business development experience within the live events, arts, theatre, performing arts, or museum industry
- Strong understanding of the challenges, funding models, and audience dynamics within cultural organizations
- Proven experience engaging senior stakeholders
- Comfortable with high-volume cold calling and strategic account-based prospecting
- Strong communication, relationship-building, and consultative selling skills
- Organized and analytical, with experience managing pipelines and CRM systems
- West Coast hours (MST/PST) preferred
- Salesforce preferred
Qualifications
Must Haves
- Excellent creative writing skills to craft personalized, industry-aware outreach
- Self-motivated, proactive, and driven by relationship-building and strategic impact
- 2+ years of outbound-focused sales or business development experience within the live events, arts, theatre, performing arts, or museum industry
- Strong understanding of the challenges, funding models, and audience dynamics within cultural organizations
- Proven experience engaging senior stakeholders
- Comfortable with high-volume cold calling and strategic account-based prospecting
- Strong communication, relationship-building, and consultative selling skills
- Organized and analytical, with experience managing pipelines and CRM systems
Nice to Haves
- West Coast hours (MST/PST) preferred
- Salesforce preferred
Benefits
- Remote-first work arrangement