Account Manager, Executive Accounts

Summary

USA TODAY Co., Inc. is a diversified media and digital marketing solutions company that provides trusted content and marketing services through brands including LocaliQ. The Account Manager, Executive Accounts role manages client advertising campaigns across multiple publishers and platforms, builds and maintains client relationships, and uses strategic planning and data analysis to achieve marketing goals. The role also collaborates with sales, optimization, and ad operations teams to improve campaign performance and maximize client ROI.

Responsibilities

• Closely partner with sales team(s), in owning the client relationship by: building solid rapport, demonstrating transparency, & delivering results against joint business objectives
• Understand, manage, and anticipate client expectations, gain client alignment, and fully mobilize/engage partner teams against the aligned approach while maintaining a strong communicative relationship
• Create a consistent open line of communication ensuring our value story & service successes are in parallel to a client's needs/goals via performance reviews (Weekly, Monthly, etc.)
• Articulate media programs to devise appropriate strategies and campaign implementation plans
• Work alongside our sales, and post sales optimization teams to formulate and act upon appropriate digital strategies and executions. These actions will aid in meeting and exceeding our clients' business goals
• Advise our clients on how best to leverage feasible ongoing and impending marketing strategies
• Ensure a highly consistent marketing message across paid search, organic presence, display, social media, and O&O digital/print marketing channels
• Daily proficiency in customer relationship management, online search, and display advertising techniques and LocaliQ proprietary technologies
• Review day to day campaign performance in collaboration with post sales optimization counterparts, assess digital campaign trends, facilitate client advertising performance discussions, & identify proactively creative new advertising techniques to further our client’s digital marketing needs
• Hold primary responsibility for communicating and collaborating with backend support resources including, but not limited to, various digital solutions and ad operations teams, focused on delivering and exceeding client objectives (Daily, Weekly, Monthly, As Needed)

Skills

• Daily proficiency in customer relationship management, online search, and display advertising techniques and LocaliQ proprietary technologies
• Ability to quickly master business process, marketing, and technology concepts
• Demonstrated expertise in customer relationship management
• Mastery of key technologies and systems to review and advise on digital marketing campaigns
• Advanced capabilities to effectively understand and speak toward digital advertising campaigns –Search, Display, Marketing Management Systems, traditional marketing endeavors etc
• Strong technical skills to recommend, assess, modify/adjust, & routinely improve marketing campaigns over their lifecycle
• Demonstrated expertise with digital marketing publishing systems & processes
• Excellent verbal & written communication skills
• Demonstrate understanding of how retail/service media, sales, and operations work together to successfully drive a business
• Proven track record in relationship building and account management
• Works efficiently and is always looking to streamline processes & workflows
• Moderate Excel and PowerPoint skills required
• Marketing Concepts & Digital Marketing Acumen: pay-per-click, programmatic display, social, email marketing, and tracking concepts (Analytics/GA4), Leads, etc.)
• Customer Focus
• Proactive Creative & Analytical Thinking
• Business Process & Technology Acumen
• Team Collaboration
• Conflict Management
• Flexible With Change Management
• Proven Success in Implementing Ideas in a Fast- Paced Environment
• Attentive To Detail
• Bachelor's degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English
• 2+ years of hands-on experience managing online/digital advertising campaigns
• Must have 3+ years of client-facing service/account management experience
• Google Ads & Google Analytics Certified
• Applicants must be authorized to work in the applicable location

Qualifications

Must Haves

• Daily proficiency in customer relationship management, online search, and display advertising techniques and LocaliQ proprietary technologies
• Ability to quickly master business process, marketing, and technology concepts
• Demonstrated expertise in customer relationship management
• Mastery of key technologies and systems to review and advise on digital marketing campaigns
• Advanced capabilities to effectively understand and speak toward digital advertising campaigns –Search, Display, Marketing Management Systems, traditional marketing endeavors etc
• Strong technical skills to recommend, assess, modify/adjust, & routinely improve marketing campaigns over their lifecycle
• Demonstrated expertise with digital marketing publishing systems & processes
• Excellent verbal & written communication skills
• Demonstrate understanding of how retail/service media, sales, and operations work together to successfully drive a business
• Proven track record in relationship building and account management
• Works efficiently and is always looking to streamline processes & workflows
• Moderate Excel and PowerPoint skills required
• Marketing Concepts & Digital Marketing Acumen: pay-per-click, programmatic display, social, email marketing, and tracking concepts (Analytics/GA4), Leads, etc.)
• Customer Focus
• Proactive Creative & Analytical Thinking
• Business Process & Technology Acumen
• Team Collaboration
• Conflict Management
• Flexible With Change Management
• Proven Success in Implementing Ideas in a Fast- Paced Environment
• Attentive To Detail
• Bachelor's degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English
• 2+ years of hands-on experience managing online/digital advertising campaigns
• Must have 3+ years of client-facing service/account management experience
• Google Ads & Google Analytics Certified
• Applicants must be authorized to work in the applicable location

Benefits

• Variable compensation may be applicable based on the role.
• Remote work arrangement.
• Inter-office ping pong tournaments.
• Opportunity to support a local cause with fellow employees.