Events Marketing Manager

Summary

WebMD is seeking an Events Marketing Manager for their Medscape division, focusing on audience engagement for live events. The role involves developing marketing strategies, monitoring campaign performance, and collaborating with various teams to achieve registration and engagement goals.

Responsibilities

• Create omni channel marketing strategies to drive traffic, engagement and participation to medical education live events for healthcare professionals
• Implement and monitor marketing campaigns to meet organization’s attendee, registration, and revenue goals
• Collaborate with the product management team to project and track program performance as it relates to registration and driver traffic
• Partner with Data Analytics to create quarterly reports on event performance
• Work closely with teams to coordinate and execute tactics within marketing plans as well partner opportunities
• Work with social media specialist(s) to publish social media posts
• Provide ongoing reporting and analysis to inform and support business decisions
• Creating and disseminating summary reports (eg, email and onsite channel performance reviews) to update stakeholders
• Interface with Sales and internal teams to address specific program performance issues
• Share channel performance data with internal teams, identify new market trends and strategies to improve on email/social media engagement

Skills

• 2+ years digital marketing experience, preferably in multi-channel marketing
• Exceptional marketing strategy and campaign management skills
• Must be proactive and detail-oriented
• Strong ability to multi-task in a fast-paced environment
• Strong sense of self-direction and ability to lead and own projects
• Excellent teamwork, written and verbal communications skills
• Proven success in working with cross-functional teams
• Strong organizational, operational, analytical, and project management skills
• Strong ability to represent and communicate data-driven analysis to various departments
• Advanced MS Excel, PowerPoint skills
• BA/BS in marketing is preferred
• Knowledge of direct to physician marketing a plus

Qualifications

Must Haves

• 2+ years digital marketing experience, preferably in multi-channel marketing
• Exceptional marketing strategy and campaign management skills
• Must be proactive and detail-oriented
• Strong ability to multi-task in a fast-paced environment
• Strong sense of self-direction and ability to lead and own projects
• Excellent teamwork, written and verbal communications skills
• Proven success in working with cross-functional teams
• Strong organizational, operational, analytical, and project management skills
• Strong ability to represent and communicate data-driven analysis to various departments
• Advanced MS Excel, PowerPoint skills

Nice to Haves

• BA/BS in marketing is preferred
• Knowledge of direct to physician marketing a plus