Technical Ecommerce Manager

Summary

Wellbeam Consumer Health is building an ecommerce-focused consumer wellness business centered on digitally native health and wellness brands. The Technical Ecommerce Manager will own day-to-day Shopify site operations, landing pages and funnels, subscriptions, site health, analytics, technical triage, release management, and development-vendor coordination.

Responsibilities

• **Site operations.** Product pages, collections, homepage, promotions. You build them, schedule them, and verify they actually went live the way they were supposed to
• **Landers and funnels.** We build landing pages through an automated pipeline. You will write the specs it builds from, QA in staging, publish, and keep the record of what we tested and what won
• **Checkout and subscription.** Our subscription program runs on Recharge. You will own plan setup, customer-facing flows, and a weekly watch on payment failures and declines
• **The technical stack.** Theme, apps, integrations, tracking. You fix what is configuration and write the spec for what is code
• **Triage and project management.** Customer Service, Brand and Product all need things from the site, and every request comes to you — you reproduce it, classify it, and either resolve it or route it. Nothing reaches our development partner without going through you first. The whole queue lives in Notion: requests logged and triaged, specs written where developers can find them, a visible priority order and release calendar, and stack documentation kept current — so anyone who asked for something can see where it stands without asking you again
• **Vendor management.** You manage our development support — reviewing estimates, tracking hours, holding them to their response times, and catching scope creep before it is billed
• **Site health.** A monthly review: speed, error rates, conversion by funnel step, things quietly broken. Nobody else is watching

Skills

• We need someone who has been through a relaunch, replatform or major redesign before
• Read and edit Liquid — templates, sections, snippets. Build a new section by adapting an existing one, and debug why one is not rendering
• Confident HTML and CSS. Fix a broken layout, adjust responsive breakpoints, restyle a component
• Intermediate JavaScript — read existing scripts, write small vanilla JS, debug console errors
• Shopify theme architecture — sections, blocks, schema, JSON templates, theme settings
• Basic Git — branch, commit, read a diff, revert
• Browser devtools — inspect, console, network tab, and run a Lighthouse audit you can act on
• Shopify admin at expert level — products, variants, metafields, automated collections, markets, navigation, redirects
• A subscription platform at configuration level (Recharge preferred): plan setup, swaps, skip and pause logic, dunning and failed-payment flows, the customer portal
• Discounts and checkout configuration — including a clear sense of what cannot be changed without a developer, so you do not promise things we cannot do
• App stack management — install, configure, audit. Spot when two apps conflict, and spot the ones injecting scripts and slowing the site down
• Google Tag Manager — build and debug tags, triggers and variables. Fluent in preview mode
• GA4 — set up events, build a funnel exploration, and recognize when the data itself has broken
• Verify Meta pixel and CAPI are firing correctly, and understand deduplication
• Write a spec a developer can build from
• Build and run workflows in Notion — databases, views, templates and dashboards for intake, prioritization, release tracking and documentation. Comparable tools count (Asana, Jira, Linear, ClickUp) if you can show a workflow you designed and other people actually used
• Manage a development partner — review estimates, track hours against a retainer, enforce response times
• Own a QA checklist, and hold a release when it fails
• Coordinate across Growth, Customer Service, Brand and Product team members
• 3+ years running a Shopify store day to day in a direct-to-consumer business
• Direct, hands-on experience with a subscription platform
• A self-starter's instinct. No one is going to hand you a prioritized list. You decide what matters first, keep several things moving at once, and are comfortable working in an environment where the plan changes
• Serious organizational skills. Requests, specs, releases and deadlines arrive from Growth, Customer Service, Brand and Product at the same time. You keep all of it moving without anything quietly falling off the list
• Clear, direct communication. You set expectations, tell people what is and is not possible, and can explain a technical constraint to someone non-technical without making them feel lost
• Comfort with data, and the instinct to reach for it. You look at conversion, error rates and funnel numbers before deciding what to change, and you let what you find guide the next move
• A willingness to help and learn. We are a small and mighty team, so the edges of this job move. You will pick up tools and systems you have not used before because someone has to — and you would rather learn it than wait for it
• Attention to detail
• Communication & collaboration
• Analytical thinking
• Time management
• Shopify Plus preferred
• Supplements, health or wellness category experience
• A CRO or experimentation background
• SQL, or comfort reconciling numbers across systems that disagree
• Experience working alongside an automated build or deployment pipeline

Qualifications

Must Haves

• we need someone who has been through a relaunch, replatform or major redesign before
• Read and edit Liquid — templates, sections, snippets. Build a new section by adapting an existing one, and debug why one is not rendering
• Confident HTML and CSS. Fix a broken layout, adjust responsive breakpoints, restyle a component
• Intermediate JavaScript — read existing scripts, write small vanilla JS, debug console errors
• Shopify theme architecture — sections, blocks, schema, JSON templates, theme settings
• Basic Git — branch, commit, read a diff, revert
• Browser devtools — inspect, console, network tab, and run a Lighthouse audit you can act on
• Shopify admin at expert level — products, variants, metafields, automated collections, markets, navigation, redirects
• A subscription platform at configuration level (Recharge preferred): plan setup, swaps, skip and pause logic, dunning and failed-payment flows, the customer portal
• Discounts and checkout configuration — including a clear sense of what cannot be changed without a developer, so you do not promise things we cannot do
• App stack management — install, configure, audit. Spot when two apps conflict, and spot the ones injecting scripts and slowing the site down
• Google Tag Manager — build and debug tags, triggers and variables. Fluent in preview mode
• GA4 — set up events, build a funnel exploration, and recognize when the data itself has broken
• Verify Meta pixel and CAPI are firing correctly, and understand deduplication
• Write a spec a developer can build from
• Build and run workflows in Notion — databases, views, templates and dashboards for intake, prioritization, release tracking and documentation. Comparable tools count (Asana, Jira, Linear, ClickUp) if you can show a workflow you designed and other people actually used
• Manage a development partner — review estimates, track hours against a retainer, enforce response times
• Own a QA checklist, and hold a release when it fails
• Coordinate across Growth, Customer Service, Brand and Product team members
• 3+ years running a Shopify store day to day in a direct-to-consumer business
• Direct, hands-on experience with a subscription platform
• A self-starter's instinct. No one is going to hand you a prioritized list. You decide what matters first, keep several things moving at once, and are comfortable working in an environment where the plan changes
• Serious organizational skills. Requests, specs, releases and deadlines arrive from Growth, Customer Service, Brand and Product at the same time. You keep all of it moving without anything quietly falling off the list
• Clear, direct communication. You set expectations, tell people what is and is not possible, and can explain a technical constraint to someone non-technical without making them feel lost
• Comfort with data, and the instinct to reach for it. You look at conversion, error rates and funnel numbers before deciding what to change, and you let what you find guide the next move
• A willingness to help and learn. We are a small and mighty team, so the edges of this job move. You will pick up tools and systems you have not used before because someone has to — and you would rather learn it than wait for it
• Attention to detail
• Communication & collaboration
• Analytical thinking
• Time management

Nice to Haves

• Shopify Plus preferred
• Supplements, health or wellness category experience
• A CRO or experimentation background
• SQL, or comfort reconciling numbers across systems that disagree
• Experience working alongside an automated build or deployment pipeline

Benefits

• Remote work
• Full-time employment