Retail Operations | Brand Standards Specialist

Summary

World Fuel partners with independent fuel retailers and convenience store operators across North America to strengthen their businesses, improve operations, and enhance customer experience. The Retail Operations & Brand Standards Specialist advises retail partners, conducts site assessments, supports brand and marketing execution, and identifies opportunities to improve performance and growth.

Responsibilities

• Build strong relationships with retail fuel and convenience store operators throughout your assigned territory
• Serve as a trusted advisor helping customers improve store appearance, operations, and overall retail execution
• Conduct site visits and provide recommendations that improve customer experience and operational performance
• Identify opportunities to help retailers increase sales, profitability, and customer loyalty
• Conduct branded image reviews and site assessments
• Ensure retail locations maintain brand standards and compliance requirements
• Support implementation of merchandising, marketing, and promotional initiatives
• Help retailers improve image evaluation scores and overall site presentation
• Identify areas for improvement and develop action plans with retailers
• Promote supplier marketing programs, loyalty initiatives, and credit card programs
• Encourage retailer participation in available promotional opportunities
• Assist retailers in preparing for future growth and operational enhancements
• Provide guidance on retail best practices and market trends
• Collaborate with Sales, Operations, Marketing, and supplier partners
• Track retailer progress against established objectives and action plans
• Maintain accurate territory records and reporting
• Ensure deadlines and project objectives are achieved
• Conduct periodic site reviews and facility assessments
• Assist retailers in understanding brand requirements and operating standards
• Support compliance with applicable company, supplier, and regulatory guidelines

Skills

• 1-3 years of experience in sales, retail operations, customer service, account management, or territory support
• Strong relationship-building and influencing skills
• Excellent communication and presentation abilities
• Self-motivated with the ability to work independently
• Strong organizational and time management skills
• Results-oriented mindset with a passion for helping customers succeed
• Valid driver's license
• Convenience store, fuel retail, restaurant, hospitality, or retail management experience
• Experience working directly with customers in a field-based role
• Knowledge of retail merchandising, promotions, customer experience, or brand standards
• Experience supporting independently owned businesses
• Bachelor's degree preferred

Qualifications

Must Haves

• 1-3 years of experience in sales, retail operations, customer service, account management, or territory support
• Strong relationship-building and influencing skills
• Excellent communication and presentation abilities
• Self-motivated with the ability to work independently
• Strong organizational and time management skills
• Results-oriented mindset with a passion for helping customers succeed
• Valid driver's license
• Convenience store, fuel retail, restaurant, hospitality, or retail management experience
• Experience working directly with customers in a field-based role
• Knowledge of retail merchandising, promotions, customer experience, or brand standards
• Experience supporting independently owned businesses

Nice to Haves

• Bachelor's degree preferred

Benefits

• Local market travel required within assigned territory
• Work remotely from Virginia Beach, VA
• Make a direct impact on retailer success
• Work independently while building strong customer relationships
• Gain experience across retail operations, marketing, sales, and business growth
• Join a collaborative team focused on helping customers succeed
• Enjoy a dynamic role where no two days are the same