Marketing Specialist

Summary

Xplor provides cloud-based technology and payment solutions that help small and medium-sized businesses manage and grow their operations. The Marketing Specialist will support demand generation and go-to-market programs for Xplor Field Services by coordinating multi-channel campaigns, product communications, content, marketing operations, reporting, and cross-functional collaboration.

Responsibilities

• Support the planning, build, launch, and optimization of integrated demand generation campaigns across all channels
• Manage campaign calendars, briefs, timelines, dependencies, approvals, and deliverables from kickoff through performance review
• Coordinate campaign execution across email, paid media, organic social, web, content, webinars, events, partners, and customer marketing
• Ensure campaigns are aligned to target audiences, funnel stages, product priorities, and revenue goals
• Monitor campaign pacing and results, identify issues, and recommend practical optimizations
• Maintain consistent campaign documentation, naming conventions, tracking links, and reporting inputs
• Partner closely with Product and Product Marketing to understand roadmap priorities, product launches, enhancements, and customer value
• Help develop and execute go-to-market plans that keep current and prospective customers informed of the latest product innovations
• Coordinate launch communications across email, web, social, sales enablement, webinars, release content, and customer channels
• Translate product information into clear campaign briefs and audience-appropriate messaging in partnership with subject-matter experts
• Gather feedback from campaign performance, Sales, Customer Success, and customers to improve future product communications
• Support the development and distribution of campaign content, including emails, landing pages, social posts, blogs, customer stories, webinars, and sales materials
• Manage organic social publishing and campaign amplification across relevant platforms
• Help source and coordinate user-generated content, customer testimonials, reviews, references, and case studies
• Repurpose content across channels and formats to increase reach, engagement, and campaign efficiency
• Ensure content and campaign assets are current, accurate, on brand, and appropriate for the intended audience
• Build and quality-check campaign assets and workflows within the marketing technology stack
• Coordinate audience segmentation, list management, lead routing requirements, and campaign tracking with Marketing Operations and Revenue Operations partners
• Maintain dashboards and recurring reports that show campaign engagement, funnel progression, pipeline contribution, and channel performance
• Use AI and modern marketing tools to improve campaign development, content adaptation, research, analysis, and team productivity
• Follow data quality, consent, brand, and campaign governance standards
• Work closely with the Marketing Director and Marketing team to balance priorities and deliver against the annual marketing plan
• Collaborate with Sales and Business Development to support pipeline-building programs and provide timely campaign materials
• Partner with Product, Customer Success, and Support to coordinate customer communications and launch readiness
• Coordinate with agencies, consultants, contractors, and corporate marketing resources as needed
• Communicate campaign status, risks, decisions, and results clearly to stakeholders

Skills

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• 2+ years of experience in B2B marketing, SaaS marketing, demand generation, campaign management, or a related discipline
• Experience coordinating multi-channel marketing campaigns and managing multiple concurrent deadlines
• Strong project management, organization, attention to detail, and follow-through
• Working knowledge of email marketing, digital advertising, social media, web content, and campaign analytics
• Comfort using CRM, marketing automation, project management, analytics, and collaboration tools
• Ability to understand product concepts and communicate customer value in clear, concise language
• Strong written and verbal communication skills with a collaborative, service-oriented approach
• Curiosity and practical experience using AI tools to improve marketing quality, speed, and insight
• This is a 100% remote position available to candidates located in the U.S., excluding Hawaii and Alaska
• To be considered for employment, you must be legally authorized to work in the country you're applying for
• Experience in vertical SaaS, field service management, trades software, home services technology, or an adjacent market
• Experience supporting software product launches or customer product communications
• Familiarity with marketing attribution, lead lifecycle management, SEO, paid media, webinars, events, or customer advocacy programs
• Experience marketing to small and mid-sized business owners and operators
• Basic design, video, webinar, or content management experience

Qualifications

Must Haves

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• 2+ years of experience in B2B marketing, SaaS marketing, demand generation, campaign management, or a related discipline
• Experience coordinating multi-channel marketing campaigns and managing multiple concurrent deadlines
• Strong project management, organization, attention to detail, and follow-through
• Working knowledge of email marketing, digital advertising, social media, web content, and campaign analytics
• Comfort using CRM, marketing automation, project management, analytics, and collaboration tools
• Ability to understand product concepts and communicate customer value in clear, concise language
• Strong written and verbal communication skills with a collaborative, service-oriented approach
• Curiosity and practical experience using AI tools to improve marketing quality, speed, and insight
• This is a 100% remote position available to candidates located in the U.S., excluding Hawaii and Alaska
• To be considered for employment, you must be legally authorized to work in the country you're applying for

Nice to Haves

• Experience in vertical SaaS, field service management, trades software, home services technology, or an adjacent market
• Experience supporting software product launches or customer product communications
• Familiarity with marketing attribution, lead lifecycle management, SEO, paid media, webinars, events, or customer advocacy programs
• Experience marketing to small and mid-sized business owners and operators
• Basic design, video, webinar, or content management experience

Benefits

• Paid Parental Leave benefit programs
• #GiveBackDays/Commitment to social impact – 3 extra days off to volunteer and give back to your local community
• Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship Program
• Access to free mental health support
• Flexible working arrangements
• May be considered for a discretionary bonus.