Manager, YouTube Ads

Summary

Zeta Global is an AI-powered marketing cloud that helps marketers acquire, grow, and retain customers through artificial intelligence, consumer signals, and omnichannel activation. The Manager, YouTube Ads will manage end-to-end paid YouTube campaigns, including setup, optimization, pacing, reporting, and client communication, while serving as a subject matter expert for advertisers.

Responsibilities

• Own all aspects of YouTube ad campaign setup and optimization as the primary channel manager
• Manage YouTube and Demand Generation campaign formats in Google Ads/Google Ads Editor with various Awareness, Consideration, and Conversion objectives
• Act as the internal and external POC for live and upcoming campaigns, make proactive recommendations to achieve client KPIs, implement requested changes, and ensure client requests are operationalized
• Collaborate with internal teams to ensure campaign execution aligns with client objectives
• Manage day to day tasks and responsibilities utilizing the team’s project management platform
• Monitor campaign pacing and adjust budgets and bids as necessary to deliver in full
• Deliver clear, data-driven performance reports and insights to clients
• Ensure accuracy, consistency, and timeliness of reporting

Skills

• 3+ years of hands-on experience with Google Ads across all YouTube ad formats and objectives (Awareness, Consideration, and Conversion)
• Hands-on experience in managing monthly campaign budgets of $50k+
• Thorough understanding of Google Ads mechanics, including KPI optimization, audience targeting, pixel/tag implementations, and bid/budget management
• Proactive approach to campaign optimization and strategy
• Meticulous attention to detail
• Excellent communication skills
• Strong quantitative skills
• Google Ads Editor proficiency
• Paid Search campaign management experience
• PMax campaign management experience
• Microsoft Ads experience
• DV360 experience

Qualifications

Must Haves

• 3+ years of hands-on experience with Google Ads across all YouTube ad formats and objectives (Awareness, Consideration, and Conversion)
• Hands-on experience in managing monthly campaign budgets of $50k+
• Thorough understanding of Google Ads mechanics, including KPI optimization, audience targeting, pixel/tag implementations, and bid/budget management
• Proactive approach to campaign optimization and strategy
• Meticulous attention to detail
• Excellent communication skills
• Strong quantitative skills

Nice to Haves

• Google Ads Editor proficiency
• Paid Search campaign management experience
• PMax campaign management experience
• Microsoft Ads experience
• DV360 experience

Benefits

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance
• Depending on your location, this role will be remote or hybrid (NYC, Nashville, LA, San Francisco).