Paid Search Manager

Summary

Zeta Global is an AI-powered marketing cloud that helps marketers acquire, grow, and retain customers through artificial intelligence, consumer signals, and omnichannel activation. The Paid Search Manager leads the day-to-day delivery of assigned accounts, translating client goals into paid search strategies, managing campaigns and pacing, ensuring quality standards, and delivering performance analysis and recommendations.

Responsibilities

• Translate client goals into paid search channel plans, including budgets, targeting approach, measurement plans, and testing roadmaps
• Identify broader opportunities across campaign types, automation, audience strategy, and creative or landing-page learnings, and move them into action
• Lead the day-to-day delivery of assigned accounts by setting weekly priorities, managing pacing, and ensuring campaign delivery is aligned to KPIs
• Actively manage campaigns using Google Ads, Google Ads Editor, Microsoft Ads, and SA360, while maintaining strong account structure and platform hygiene
• Establish and enforce QA standards for campaign launches, tracking validation, and reporting integrity
• Drive structured optimization plans, including budget shifts, bidding adjustments, testing priorities, and documented learnings
• Collaborate with internal teams to ensure campaign execution aligns with client objectives
• Manage day to day tasks and responsibilities utilizing the team’s project management platform
• Deliver weekly performance narratives, monthly and quarterly business recaps, and clear recommendations that connect platform performance to client objectives
• Translate performance data into actionable insights, articulate the drivers behind results, and proactively surface risks and opportunities
• Maintain accurate, consistent, and timely reporting, with clear ownership of validation, pacing, and delivery status across assigned accounts

Skills

• 4+ years of relevant paid search experience
• Hands-on experience managing large monthly campaign budgets and complex paid search account structures
• Demonstrated ability to lead account delivery, manage pacing, and translate performance data into client-ready insights and recommendations
• Experience with Google Ads, Google Ads Editor, and campaign launch, QA, and tracking-validation processes
• Experience with Google Shopping, Demand Gen, and Performance Max
• Experience with Microsoft Ads, SA360, and Google Analytics

Qualifications

Must Haves

• 4+ years of relevant paid search experience
• Hands-on experience managing large monthly campaign budgets and complex paid search account structures
• Demonstrated ability to lead account delivery, manage pacing, and translate performance data into client-ready insights and recommendations
• Experience with Google Ads, Google Ads Editor, and campaign launch, QA, and tracking-validation processes

Nice to Haves

• Experience with Google Shopping, Demand Gen, and Performance Max
• Experience with Microsoft Ads, SA360, and Google Analytics

Benefits

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee Discounts
• Virtual Wellness Classes
• Pet Insurance
• Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.