Growth Marketing Manager (US)

Summary

Acceler8 Labs is a growth marketing company that helps modern brands generate measurable business growth through strategy, creativity, and execution. The Growth Marketing Manager will own the company’s go-to-market strategy, demand generation, marketing funnel, content, partnerships, reporting, and marketing investment to build demand and contribute to pipeline and revenue.

Responsibilities

• Own Acceler8’s growth marketing strategy and quarterly roadmap, identifying the channels, campaigns, audiences, offers, and opportunities most likely to generate qualified demand
• Lead demand generation across paid media, website, email, content, and other relevant channels, working with internal and external resources to execute and optimize activity
• Own Acceler8’s website, messaging, and market positioning within our existing brand framework, continuously improving how we communicate our value and convert prospective clients
• Develop and manage our content strategy and editorial calendar, including thought leadership, case studies, client stories, newsletters, industry commentary, and leadership content
• Build and improve the marketing funnel, including CRM, marketing automation, nurture journeys, lead routing, source attribution, UTM tracking, and the journey from first touch through to qualified opportunity
• Partner closely with leadership, sales, and partnerships to develop campaigns, messaging, case studies, pitch materials, and other resources that help create and convert opportunities
• Identify partnerships, events, speaking opportunities, awards, and other channels that can strengthen Acceler8’s presence and create new sources of demand
• Own the project management behind Acceler8’s marketing activity, keeping workstreams, calendars, stakeholders, dependencies, and deadlines organized and proactively communicating progress
• Establish clear KPIs and reporting across marketing activity, connecting channel performance to qualified leads, meetings, pipeline, and revenue
• Manage marketing investment across paid media, technology, content, events, and external resources, using performance data to recommend where we should increase, reduce, or redirect spend
• Maintain an ongoing testing roadmap, using performance data and market insights to continuously improve how Acceler8 generates and converts demand

Skills

• Have 4+ years of experience across growth marketing, demand generation, digital marketing, or a similar role
• Have experience owning marketing across multiple channels rather than specializing in just 1 area
• Understand how paid acquisition, content, email, websites, CRM, and sales activity work together to create and convert demand
• Are commercially minded and comfortable measuring marketing against pipeline and revenue, not just reach, traffic, or engagement
• Are an excellent project manager who can turn a broad strategy into clear priorities, timelines, owners, and next steps
• Are highly organized and proactive, keeping multiple workstreams moving and communicating progress before someone needs to ask
• Can move comfortably between strategy and execution, knowing when to get into the details and when to bring in the right internal or external resource
• Have experience working with CRM and marketing automation platforms and understand lead journeys, attribution, nurture, and funnel management
• Can develop strong messaging and content, whether you're shaping a campaign, refining website copy, or turning an idea into a clear story
• Enjoy testing new ideas and channels, but bring enough rigour to know what is working, what is not, and where to focus next
• Communicate clearly and confidently across leadership, sales, creative, external partners, and other stakeholders
• Thrive in a fast-paced environment where priorities can evolve, and can bring structure to ambiguity without losing momentum
• Live in the US (we're a remote-first team)

Qualifications

Must Haves

• Have 4+ years of experience across growth marketing, demand generation, digital marketing, or a similar role
• Have experience owning marketing across multiple channels rather than specializing in just 1 area
• Understand how paid acquisition, content, email, websites, CRM, and sales activity work together to create and convert demand
• Are commercially minded and comfortable measuring marketing against pipeline and revenue, not just reach, traffic, or engagement
• Are an excellent project manager who can turn a broad strategy into clear priorities, timelines, owners, and next steps
• Are highly organized and proactive, keeping multiple workstreams moving and communicating progress before someone needs to ask
• Can move comfortably between strategy and execution, knowing when to get into the details and when to bring in the right internal or external resource
• Have experience working with CRM and marketing automation platforms and understand lead journeys, attribution, nurture, and funnel management
• Can develop strong messaging and content, whether you're shaping a campaign, refining website copy, or turning an idea into a clear story
• Enjoy testing new ideas and channels, but bring enough rigour to know what is working, what is not, and where to focus next
• Communicate clearly and confidently across leadership, sales, creative, external partners, and other stakeholders
• Thrive in a fast-paced environment where priorities can evolve, and can bring structure to ambiguity without losing momentum
• Live in the US (we're a remote-first team)

Benefits

• Remote workdays so you can design a schedule that works for your rhythm
• Comprehensive benefits to make sure you and your family are supported, healthy, and cared for
• Learning and certification opportunities to help you grow your craft, not just your title
• Real autonomy because we believe in hiring smart people and giving them the space to do great work
• The chance to build something that scales for our clients, and for you