Growth Marketing Strategist (NYC Market)

Summary

BuildingLink provides property-management software and related products for residential communities, including condos, co-ops, HOAs, and multifamily properties. The Growth Marketing Strategist will own revenue growth in the Greater NYC market through account-based marketing, customer expansion, new-logo acquisition, multi-channel campaigns, data analysis, and coordination with Sales and Customer Success.

Responsibilities

• Own the NYC growth plan: which accounts, segments, and products to prioritize, with multiple campaigns running throughout the year
• Grow existing customers by driving upsell and cross-sell of additional products and modules (such as KeyLink, TippingLink, and ManageHOA) and expanding single-building relationships into full management-company portfolios
• Win new logos through expansion plays with account-based programs aimed at priority buildings and management companies not yet on BuildingLink
• Build and run multi-channel campaigns in HubSpot, personalized by account, persona, and product. Utilizing AI and automations to turn it into an autonomous ABM marketing machine
• Use data to identify where to focus, test channels, offers, and messaging to understand what drives pipeline, and use those insights to forecast marketing impact for stakeholders
• Partner with Customer Success to spot expansion signals and coordinate timing, and with Sales on larger opportunities and handoffs
• Own attribution and reporting on marketing-sourced pipeline and revenue

Skills

• An advanced-level fluency in HubSpot is a requirement of this position
• 3 to 5 years in B2B marketing (ABM, demand generation, growth, or lifecycle), including owning a program, segment, or market on your own
• A track record of growing revenue inside existing accounts and generating new pipeline
• Hands-on HubSpot experience
• You build your own campaigns and are comfortable working in HubSpot, Salesforce, and Product data
• Analytical
• You set goals in pipeline and revenue, test what works, and can explain the results
• A clear communicator who can tailor a message to a board member, a property manager, or a management-company executive
• Strong knowledge of the Greater NYC market, market terminology, and the ability to build relationships with local property and management-company decision-makers
• Property management or PropTech experience is a strong plus

Qualifications

Must Haves

• An advanced-level fluency in HubSpot is a requirement of this position
• 3 to 5 years in B2B marketing (ABM, demand generation, growth, or lifecycle), including owning a program, segment, or market on your own
• A track record of growing revenue inside existing accounts and generating new pipeline
• Hands-on HubSpot experience
• You build your own campaigns and are comfortable working in HubSpot, Salesforce, and Product data
• Analytical
• You set goals in pipeline and revenue, test what works, and can explain the results
• A clear communicator who can tailor a message to a board member, a property manager, or a management-company executive
• Strong knowledge of the Greater NYC market, market terminology, and the ability to build relationships with local property and management-company decision-makers

Nice to Haves

• Property management or PropTech experience is a strong plus

Benefits

• Annual Bonus Eligible
• Remote First
• Flexible PTO
• Birthday Holiday
• Summer Fridays
• Paid Parental Leave
• Bereavement Leave
• Medical, Dental, & Vision benefits
• Company sponsored HRA
• Short Term/Long Term Disability
• Life Insurance
• 401k with 4% matching
• Company Events
• Holiday Parties
• Friendly Office Competitions
• Professional Development Opportunities
• Autonomy
• Flexibility
• Career growth
• Promotion
• Ongoing performance recognition