Sales Development Representative, Group Sales (Canada- Remote)

Summary

CSC Generation's Backcountry brand connects its outdoor products with business and industry groups through its Group Sales program. The Sales Development Representative will own top-of-funnel activities, including outbound prospecting, lead qualification, campaign execution, and generating qualified pipeline for Account Managers.

Responsibilities

• Generate pipeline through outbound email, phone outreach, and LinkedIn prospecting into target verticals such as military, construction, hospitality, and enterprise accounts
• Build and run repeatable outbound campaigns — sequences, messaging, and cadences — to consistently fill the top of the funnel
• Qualify inbound and outbound leads by understanding the prospect's needs and buying process
• Hand off qualified opportunities to an Account Manager with clean, complete context for a smooth close
• Meet or exceed monthly and quarterly pipeline and activity targets
• Build and maintain accurate records of all prospects and outreach activity in the CRM (Pipedrive)
• Use tools like Apollo, LinkedIn Sales Navigator, and NetSuite to research, prospect, and track accounts
• Participate in ongoing procedural and sales training sessions to sharpen outbound skills and stay current on product knowledge
• Represent Backcountry values in every prospect interaction and internal handoff

Skills

• A minimum of 1 year of outbound selling experience
• Strong verbal and written communication skills
• Comfort making high volumes of outbound calls and emails, and staying motivated through repetitive prospecting work
• Creativity in how you approach outreach — you don't rely on the same script
• General understanding of B2B buying processes and outbound principles
• Comfort with CRM and sales tech (Pipedrive, Apollo, LinkedIn Sales Navigator, or similar)
• Coachable — open to feedback and eager to improve
• Flexible across time zones — this role can be worked from any US or Canadian time zone
• Experience in B2B, group, or corporate sales
• ABM or lead generation experience
• Experience with a sales methodology (Sandler, MEDDIC, SPIN, GAP)
• Background in tech or outdoor industries
• Interest in growing into an Account Manager role over time

Qualifications

Must Haves

• A minimum of 1 year of outbound selling experience
• Strong verbal and written communication skills
• Comfort making high volumes of outbound calls and emails, and staying motivated through repetitive prospecting work
• Creativity in how you approach outreach — you don't rely on the same script
• General understanding of B2B buying processes and outbound principles
• Comfort with CRM and sales tech (Pipedrive, Apollo, LinkedIn Sales Navigator, or similar)
• Coachable — open to feedback and eager to improve
• Flexible across time zones — this role can be worked from any US or Canadian time zone

Nice to Haves

• Experience in B2B, group, or corporate sales
• ABM or lead generation experience
• Experience with a sales methodology (Sandler, MEDDIC, SPIN, GAP)
• Background in tech or outdoor industries
• Interest in growing into an Account Manager role over time

Benefits

• Exclusive outdoor perks
• Clear Growth Path: This role is the on-ramp to Account Management — your outbound results are your promotion case.
• Training and Development: Structured sales training and hands-on coaching from your manager accelerate your outbound craft.
• Trusted From Day One: You own your pipeline and outreach strategy, with your work directly fueling revenue growth across Account Management and marketing.
• For US employees: Paid time off policies, 401(k) match, medical/dental/vision and a variety of supplemental policies, and employee discounts across our portfolio of brands.
• For Canadian employees: Paid time off policies, RRSP match, medical, dental, and vision coverage, a variety of supplemental benefit options, and employee discounts across our portfolio of brands.