Manager, Paid Social

Summary

Real Chemistry is a global healthcare communications and marketing agency serving pharmaceutical and biotech clients. The Manager, Paid Social leads paid social campaign planning, execution, optimization, and performance management while partnering with strategy, account, analytics, and client teams to deliver integrated digital marketing programs.

Responsibilities

• Collaborate with internal team and client peers to support strategic solutions that respond to business and communications challenges with healthcare professionals, patients, and caregivers
• Act as day-to-day paid social media lead across several healthcare accounts, but part of an integrated team; responsible for the execution of social media campaign planning, setup, creation, QA, optimization, performance, and management
• Cultivate and maintain in-depth knowledge and understanding of social media platforms and trends to guide account teams and help Real Chemistry continue to be a leader in the space
• Create and help present thoughtful, clear, concise decks that translate business objectives and strategies into tangible media plans that achieve business goals
• Provide counsel and guidance internally and with client on guiding creative and placement optimizations as well as best practices for incorporating paid social into an overall social strategy
• Provide strong input on KPIs for program success and performance data, partnering with analytics teams on building measurement approaches that deliver on KPI’s and goals
• Support financial processes; monitor budgets in ad platforms, maintain flowcharts, review and approve campaigns in MediaOcean/Prisma
• Provide proactive recommendations on research findings, campaign results, industry trends and innovation, competitive pressures to keep clients informed and manage programs upon best practices of paid social media
• Ability to understand key metrics and utilize data and analytics to inform trading strategies and campaign management approach
• Build close partnerships with media partners and understand the ecosystem from demand, supply, verification, measurement etc

Skills

• 1-3 years of experience managing paid social media and being a hands-on trader, managing a client's performance marketing/advertising-driven activities across multiple social platforms
• Preference for experience in pharma/healthcare industry, but not required - must have strong knowledge of the platforms and data used to support and measure the overall performance of the campaign
• Proficiency with social media buying platforms: Meta Business Manager, LinkedIn Ads, Google Ads, Reddit Ads, X Ads etc. - Meta Blueprint, X Ads Academy/Twitter Flight School and Google Certifications a plus
• Display an in-depth understanding of the functionality, strategies behind social media driven campaigns and best practices of all major social platforms
• Exceptional project management skills: demonstrated ability to work under pressure to meet deadlines, prioritize and manage detailed budgets
• Ability to work well under pressure and to build relationships with internal teams
• Work related diversity, equity and inclusion involvement a plus

Qualifications

Must Haves

• 1-3 years of experience managing paid social media and being a hands-on trader, managing a client's performance marketing/advertising-driven activities across multiple social platforms
• Preference for experience in pharma/healthcare industry, but not required - must have strong knowledge of the platforms and data used to support and measure the overall performance of the campaign
• Proficiency with social media buying platforms: Meta Business Manager, LinkedIn Ads, Google Ads, Reddit Ads, X Ads etc. - Meta Blueprint, X Ads Academy/Twitter Flight School and Google Certifications a plus
• Display an in-depth understanding of the functionality, strategies behind social media driven campaigns and best practices of all major social platforms
• Exceptional project management skills: demonstrated ability to work under pressure to meet deadlines, prioritize and manage detailed budgets
• Ability to work well under pressure and to build relationships with internal teams

Nice to Haves

• Work related diversity, equity and inclusion involvement a plus

Benefits

• Free snacks at offices in key markets
• Generous holiday and paid time off
• Options for private medical, dental, and vision plans
• Support in saving for the future
• Mental wellness coaching and support
• Access to more than 13,000 online classes with LinkedIn Learning
• Some positions offer hybrid or remote flexibility, depending on role and location
• Employees in regions without a nearby office may work remotely and come together throughout the year for collaboration, culture-building, learning, and team connection opportunities