Sales Development Analyst

Summary

DNA Genotek develops products that optimize biological sample collection and support genomic, diagnostic, pharmaceutical, and personalized medicine applications. The Sales Development Analyst drives revenue-generating activities across lead qualification, prospect engagement, CRM data quality, and eCommerce customer onboarding while coordinating with Marketing, Sales, eCommerce, and Commercial Operations.

Responsibilities

• Review, qualify, prioritize, and route marketing-generated leads in alignment with agreed qualification criteria, sales coverage, and follow-up expectations
• Prospect and account research
• Support strategic outbound campaigns and product launch initiatives
• Follow up with webinar, tradeshow, and campaign responders
• Maintain CRM hygiene and data quality standards by ensuring lead, contact, account, activity, and onboarding information is complete, accurate, and consistently updated
• Identify duplicates and data inconsistencies in CRM
• Partner with Account Managers and Business Development teams to accelerate opportunity creation
• Identify duplicates and data inconsistencies
• Support account and contact data cleanup initiatives
• Assist with reporting and data validation activities supporting sales execution~~.~~
• Monitor lead progression and sales engagement activity to identify routing issues, ownership discrepancies, stalled opportunities, and follow-up gaps
• Partner with Account Managers, Business Development Managers, Sales Management, and other stakeholders to ensure opportunities are routed appropriately and customer engagement expectations are met
• Serve as a point of coordination for resolving lead routing exceptions, ownership conflicts, and process breakdowns that could negatively impact customer experience, pipeline development, or revenue generation
• Support customer onboarding through initial account setup
• Assist customers with eCommerce platform adoption
• Help customers navigate first-order processes
• Partner with internal teams to remove onboarding barriers
• Track onboarding progress and identify opportunities for process improvement
• Support initiatives that increase eCommerce revenue and customer adoption
• Execute approved sales development and commercial operations projects that support lead generation, customer acquisition, eCommerce adoption, data quality, or commercial process improvement
• Support targeted prospecting and research initiatives
• Participate in strategic growth projects and product launch campaigns as assigned
• Participate in sales, marketing, and product training
• Represent the company at conferences and industry events as required
• Assist with special projects supporting revenue growth and eCommerce initiatives
• Partner with Marketing Operations to identify opportunities to automate manual intake or improve triage, routing, and follow-up processes

Skills

• Bachelor's Degree in Science, Business, Communications, Marketing, or relevant industry experience
• 1-2 years of previous sales or sales development experience and an interest in business and/or marketing
• Proven research skills with the ability to filter critical information
• Ability to take direction, work independently as well as collaborate with cross-functional teams
• Proficient in the use of Microsoft Office applications
• Must be comfortable with phone and communications with customers
• Exceptional communication skills, both oral and written
• High level of integrity and strong commitment to building a successful company
• Previous experience working with Salesforce will be considered an asset
• Previous experience in sales development, sales operations, marketing operations, revenue operations, customer onboarding, or commercial analytics preferred

Qualifications

Must Haves

• Bachelor's Degree in Science, Business, Communications, Marketing, or relevant industry experience
• 1-2 years of previous sales or sales development experience and an interest in business and/or marketing
• Proven research skills with the ability to filter critical information
• Ability to take direction, work independently as well as collaborate with cross-functional teams
• Proficient in the use of Microsoft Office applications
• Must be comfortable with phone and communications with customers
• Exceptional communication skills, both oral and written
• High level of integrity and strong commitment to building a successful company

Nice to Haves

• Previous experience working with Salesforce will be considered an asset
• Previous experience in sales development, sales operations, marketing operations, revenue operations, customer onboarding, or commercial analytics preferred

Benefits

• Highly competitive Health, Dental and Vision Coverage for you, your spouse and your dependents
• Disability and Life Insurance Benefits
• RRSP plan with company-matching contributions
• Generous paid time-off, including vacation days, sick days, additional company wide paid days off and personal days
• Maternity Leave and Parental Leave Coverage
• Adoption benefit for parents adopting a child
• Employee Referral Program– you may be eligible for a cash bonus if your referrals are hired
• Employee Assistance Program
• Employee Service Recognition
• Annual Fitness Reimbursement
• Job-related Training Programs
• Ability to participate in Teams, Committees, Events and Clubs
• Depending on the role you may be eligible to work in a hybrid environment or fully remotely
• Free Onsite Parking
• LIVE IT Committee – committed to creating an environment that embodies our values
• All Means U: Employee Committee on Belonging hosts various events across all company locations such as monthly book club and a mentorship program
• Wellness Committee empowers colleagues to make critical decisions to improve and protect health
• Sustainability Committee aims to minimize impact on the environment
• Social Committee who organize and run events for both remote and onsite employees, to create connection and community