Summary
Engrain builds map-based technology, interactive unit-level maps, and data integrations for real estate companies and properties. The Outbound Sales Representative will drive top-of-funnel outbound strategy through prospecting, AI-assisted research and workflows, persona targeting, and qualified meeting generation across new accounts, portfolio expansions, upsells, and project opportunities.
Responsibilities
- Hunt & Prospect Multi-Vector Pipelines: Own outbound pipeline generation nationwide, executing daily high-volume cold and warm outreach across phone, email, LinkedIn, and social channels—prioritizing net-new logo acquisition while also driving targeted campaigns for portfolio expansion, upsells, and new project opportunities
- Qualify & Book Meetings: Consistently meet or exceed weekly and monthly targets for qualified meetings across new logos, upsells, and portfolio expansions; partner with Account Executives to ensure seamless handoffs and high meeting show rates
- Leverage AI for Research & Signal Tracking: Utilize AI agents and enrichment tools to instantly surface multifamily buying signals, organizational hierarchies, technographic stacks, and relevant market trigger events prior to outreach
- Build & Scale AI Prospecting Workflows: Design and maintain AI-assisted prospecting systems—including prompt templates, personalized outreach sequences, and automated research workflows—to prospect at a high volume without losing personal relevancy
- Master Multifamily Persona Targeting: Build and prioritize targeted account lists using firmographic and intent data, tailoring messaging to distinct buyer personas and cohorts within the multifamily real estate industry
- Maintain CRM & Sales Stack Integrity: Track all outreach activity, account intelligence, and pipeline stages accurately in HubSpot and modern sales tools
- Share Best Practices: Document successful AI-generated messaging, list-building prompts, and high-converting cadence strategies to share and scale across the wider revenue team
Skills
- Bachelor's degree or equivalent practical experience in sales, business, or a related field
- Experience in multifamily property management or leasing with a strong desire to transition into sales
- Alternatively 1–3+ years of hands-on outbound sales experience (SDR/BDR or new-business hunting), ideally in B2B SaaS or PropTech
- Deep understanding or strong curiosity regarding buyer personas, property management cohorts, and operational trends within the multifamily real estate ecosystem
- Proven track record of consistently meeting or exceeding outbound activity standards and pipeline creation targets
- Practical experience or strong aptitude using AI tools (e.g., ChatGPT, Claude, AI research tools, Clay, or automated enrichment bots) to accelerate research and draft personalized outreach
- Technical proficiency with a modern sales stack, including CRM systems (HubSpot), sales engagement platforms (Salesloft/Outreach), and LinkedIn Sales Navigator
- Exceptional written and verbal communication skills with the ability to write concise, engaging messaging that cuts through noise and secures replies
- Resilient, self-motivated hunter mindset with a continuous drive to experiment, iterate, and win
- This role is available as a hybrid position based out of our Greenwood Village, Colorado office (minimum 3 days per week in-office) or as a full-time remote position for candidates residing in Arkansas, California, Florida, Georgia, Illinois, Iowa, Kansas, Kentucky, Maryland, Michigan, Minnesota, Massachusetts, Missouri, New York, Pennsylvania, Tennessee, Texas, Utah, Virginia, and Washington
Qualifications
Must Haves
- Bachelor's degree or equivalent practical experience in sales, business, or a related field
- Experience in multifamily property management or leasing with a strong desire to transition into sales
- Alternatively 1–3+ years of hands-on outbound sales experience (SDR/BDR or new-business hunting), ideally in B2B SaaS or PropTech
- Deep understanding or strong curiosity regarding buyer personas, property management cohorts, and operational trends within the multifamily real estate ecosystem
- Proven track record of consistently meeting or exceeding outbound activity standards and pipeline creation targets
- Practical experience or strong aptitude using AI tools (e.g., ChatGPT, Claude, AI research tools, Clay, or automated enrichment bots) to accelerate research and draft personalized outreach
- Technical proficiency with a modern sales stack, including CRM systems (HubSpot), sales engagement platforms (Salesloft/Outreach), and LinkedIn Sales Navigator
- Exceptional written and verbal communication skills with the ability to write concise, engaging messaging that cuts through noise and secures replies
- Resilient, self-motivated hunter mindset with a continuous drive to experiment, iterate, and win
- This role is available as a hybrid position based out of our Greenwood Village, Colorado office (minimum 3 days per week in-office) or as a full-time remote position for candidates residing in Arkansas, California, Florida, Georgia, Illinois, Iowa, Kansas, Kentucky, Maryland, Michigan, Minnesota, Massachusetts, Missouri, New York, Pennsylvania, Tennessee, Texas, Utah, Virginia, and Washington
Benefits
- 100% coverage of employee’s health, dental and vision insurance with basic plan
- Up to 12 weeks of paid parental leave
- Up to 18 days annually of PTO & 10 holidays per year
- Dog-friendly office
- 401(k) match up to 4 percent
- Annual stipend for personal growth through our Grow475 program
- On-site amenities including a professional fitness center, flexible & modern workspace, coffee bar, happy hour taps & team member lounge
- Hybrid position based out of our Greenwood Village, Colorado office (minimum 3 days per week in-office) or full-time remote position for candidates residing in Arkansas, California, Florida, Georgia, Illinois, Iowa, Kansas, Kentucky, Maryland, Michigan, Minnesota, Massachusetts, Missouri, New York, Pennsylvania, Tennessee, Texas, Utah, Virginia, and Washington