Appointment Setter

Summary

Childcare Marketing Group helps child care centers, day nurseries, and early education businesses attract families, retain enrollment, and grow through marketing. The Appointment Setter will engage business owners, qualify prospective clients, build relationships, and schedule high-quality appointments for the sales team while maintaining accurate CRM records and supporting pipeline growth.

Responsibilities

• Contacting prospective child care business owners through phone, email, LinkedIn, and other outreach channels
• Researching prospective clients and identifying organizations that match our ideal customer profile
• Qualifying prospects by understanding their enrollment goals, marketing challenges, and business needs
• Scheduling qualified appointments and coordinating calendars with the sales team
• Following up with warm prospects who require additional touchpoints before booking
• Updating CRM records, documenting conversations, and tracking outreach activities
• Reviewing appointment metrics and identifying opportunities to improve outreach effectiveness
• Participating in coaching sessions, role-playing, and ongoing sales training

Skills

• 2+ years of experience in appointment setting, lead generation, inside sales, telesales, business development, or a similar client-facing role
• Excellent written and spoken English communication skills
• Experience engaging business owners, executives, or decision-makers
• Strong listening skills with the ability to uncover business needs and qualify opportunities
• Experience using CRM systems and sales engagement platforms to manage pipelines and prospect activity
• Highly organized with strong follow-up and time management skills
• Comfortable working independently in a remote-first environment
• Reliable home office setup with high-speed internet and the ability to work primarily on an Eastern Time schedule
• This is a full-time, remote-first position
• Candidates should have a reliable computer, high-speed internet connection, noise-cancelling headset, HD webcam, and a professional home office environment
• The role primarily supports North American clients and requires availability during Eastern Time business hours
• Previous experience working in a digital marketing agency or B2B sales environment
• Experience selling or booking appointments for marketing, SaaS, professional services, or business consulting
• Experience using CRM and sales tools such as GoHighLevel, HubSpot, Salesforce, Zoho CRM, Pipedrive, or similar platforms
• Experience using prospecting platforms such as LinkedIn Sales Navigator, Apollo, ZoomInfo, or similar lead-generation tools
• Experience working with child care, education, franchise, or multi-location businesses
• Demonstrated success consistently meeting or exceeding appointment-setting or sales activity targets

Qualifications

Must Haves

• 2+ years of experience in appointment setting, lead generation, inside sales, telesales, business development, or a similar client-facing role
• Excellent written and spoken English communication skills
• Experience engaging business owners, executives, or decision-makers
• Strong listening skills with the ability to uncover business needs and qualify opportunities
• Experience using CRM systems and sales engagement platforms to manage pipelines and prospect activity
• Highly organized with strong follow-up and time management skills
• Comfortable working independently in a remote-first environment
• Reliable home office setup with high-speed internet and the ability to work primarily on an Eastern Time schedule
• This is a full-time, remote-first position
• Candidates should have a reliable computer, high-speed internet connection, noise-cancelling headset, HD webcam, and a professional home office environment
• The role primarily supports North American clients and requires availability during Eastern Time business hours

Nice to Haves

• Previous experience working in a digital marketing agency or B2B sales environment
• Experience selling or booking appointments for marketing, SaaS, professional services, or business consulting
• Experience using CRM and sales tools such as GoHighLevel, HubSpot, Salesforce, Zoho CRM, Pipedrive, or similar platforms
• Experience using prospecting platforms such as LinkedIn Sales Navigator, Apollo, ZoomInfo, or similar lead-generation tools
• Experience working with child care, education, franchise, or multi-location businesses
• Demonstrated success consistently meeting or exceeding appointment-setting or sales activity targets

Benefits

• Opportunity to earn a discretionary year-end performance bonus based on individual contributions, overall performance, and company results.
• Work remotely while staying connected to a fast-moving, collaborative team. Buffalo-area candidates may also have opportunities for occasional in-person meetings, strategy sessions, or team gatherings.
• Access $100K+ in training, courses, and materials.
• Our virtual Sims-like office keeps the team connected day to day.
• 25 paid days off per year.
• 4 paid days a year to volunteer with any charity you choose.