Business Development Representative - RethinkEd

Summary

RethinkFirst’s RethinkEd provides technology-driven solutions supporting effective, high-quality education for the whole child. The Business Development Representative will drive top-of-funnel pipeline growth by identifying, engaging, and qualifying prospective customers through outbound campaigns and inbound lead follow-up. The role partners with Account Executives and Marketing to generate qualified meetings that convert into pipeline and revenue.

Responsibilities

• Generate qualified meetings and pipeline through outbound prospecting and inbound lead follow-up
• Research and prioritize target accounts and key personas within assigned territories
• Execute multi-channel outreach (calls, email, social, events) with personalized, value-driven messaging
• Qualify prospects using defined frameworks (e.g., MEDDPICC) and transition opportunities to Account Executives
• Maintain accurate and up-to-date activity tracking in CRM and sales engagement tools
• Partner with Marketing on campaigns, messaging feedback, and lead quality optimization
• Consistently meet or exceed activity, meeting, and pipeline generation targets

Skills

• 1 - 3+ years of experience in a sales, business development, or customer-facing role
• Strong communication skills with the ability to engage and influence decision-makers
• High level of organization, discipline, and activity management
• Curiosity and coachability, with a desire to learn and grow within a sales organization
• Familiarity with CRM and sales engagement tools (e.g., Salesforce, Gong, Highspot)
• Consistently achieving or exceeding qualified meeting and pipeline targets
• High conversion rates from outreach to meeting to qualified opportunity
• Strong alignment and collaboration with Account Executives and Marketing
• Continuous improvement in messaging, targeting, and outreach effectiveness
• Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OK, OR, PA, RI, TN, TX, VA, WA, WI, WY
• EdTech experience

Qualifications

Must Haves

• 1 - 3+ years of experience in a sales, business development, or customer-facing role
• Strong communication skills with the ability to engage and influence decision-makers
• High level of organization, discipline, and activity management
• Curiosity and coachability, with a desire to learn and grow within a sales organization
• Familiarity with CRM and sales engagement tools (e.g., Salesforce, Gong, Highspot)
• Consistently achieving or exceeding qualified meeting and pipeline targets
• High conversion rates from outreach to meeting to qualified opportunity
• Strong alignment and collaboration with Account Executives and Marketing
• Continuous improvement in messaging, targeting, and outreach effectiveness
• Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OK, OR, PA, RI, TN, TX, VA, WA, WI, WY

Nice to Haves

• EdTech experience

Benefits

• Generous health, dental, & vision benefits package
• Flexible paid time off
• 11 paid company holidays
• 401k + matching
• Parental leave
• Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success, professional resilience, and personal wellbeing.
• Remote-first workplace with flexibility and national reach.