Demand Generation & Field Marketing Specialist

Summary

StackOne is an integration infrastructure company for AI agents. The Demand Generation & Field Marketing Specialist will own outbound and event-driven demand generation, turning engagement signals into qualified pipeline through target-account strategy, ABM-style campaigns, experimentation, and close collaboration with marketing and sales.

Responsibilities

• Own our outbound demand gen channel end-to-end (targeting, sequencing, experimentation) and scale it past its early wins
• Own demand generation around events end-to-end. That includes booth messaging, on-site content, side events, and the follow-up that turns attendee engagement into a qualified pipeline
• Vendor logistics, booth build, and on-site setup sit with a dedicated events manager, so you can focus on the audience and the narrative, not the delivery
• Partner with the Founding Growth (Marketing) to shape event and channel strategy, then run with it independently once it's agreed
• Build lightweight ABM-style campaigns for key accounts and segments, and adapt broader company campaigns to fit a specific account or customer segment
• Run experiments across channels to find what actually converts, and double down on what works
• Turn early signal, like event attendees, LinkedIn engagement, outbound replies into marketing-qualified leads and pipeline
• Track and report on sourced/influenced pipeline, event ROI, and channel performance — the metrics that matter here are pipeline and revenue impact
• Work closely with sales on how qualified leads hand off into the pipeline

Skills

• 3+ years of demand generation experience with a track record of driving measurable results at a previous company
• Experience turning early-stage signals (events, social engagement, outbound) into qualified pipeline
• Comfortable owning outbound campaigns and event-driven demand gen end-to-end, from strategy input to execution
• Startup experience, or genuine comfort with startup pace — later-stage startup or more structured B2B/enterprise backgrounds are also a strong fit
• High ownership mindset, bias for action, and comfort operating in ambiguity
• Nice to have: field marketing or ABM experience (running events/campaigns tied to specific accounts or territories), early SDR/sales-development experience that transitioned into marketing, community or partnerships experience, an existing personal network or presence on LinkedIn, B2B/enterprise exposure

Qualifications

Must Haves

• 3+ years of demand generation experience with a track record of driving measurable results at a previous company
• Experience turning early-stage signals (events, social engagement, outbound) into qualified pipeline
• Comfortable owning outbound campaigns and event-driven demand gen end-to-end, from strategy input to execution
• Startup experience, or genuine comfort with startup pace — later-stage startup or more structured B2B/enterprise backgrounds are also a strong fit
• High ownership mindset, bias for action, and comfort operating in ambiguity

Nice to Haves

• Nice to have: field marketing or ABM experience (running events/campaigns tied to specific accounts or territories), early SDR/sales-development experience that transitioned into marketing, community or partnerships experience, an existing personal network or presence on LinkedIn, B2B/enterprise exposure

Benefits

• Meaningful share options — share in the company's success as we grow.
• 25 days PTO + 1 additional day per year of tenure.
• Health insurance.
• 401(k).
• Remote-first, with regular in-person time in the Bay Area.
• $1,000 for your home office setup + $500/year top-up.
• Annual team offsites to sunny spots (last ones were in Croatia and Portugal ☀️)