Field Marketing Manager

Summary

ThreatFabric is a cybersecurity company that helps leading banks detect and prevent fraud, malware, scams, and cybercrime. The Field Marketing Manager will lead global event marketing, demand generation, partner marketing, campaign operations, and performance reporting to strengthen customer engagement and generate qualified commercial opportunities.

Responsibilities

• Own the planning and execution of ThreatFabric's global event programme
• Manage conferences, customer events, roundtables, breakfast briefings, workshops, webinars, and executive dinners; coordinate logistics, suppliers, venues, merchandise, speakers, registrations, and event collateral
• Create event briefs and ensure alignment across sales, marketing, product, and leadership teams. Manage event timelines and deliverables from inception through post-event review
• Develop and maintain standardised event processes, documentation, templates, and playbooks
• Work closely with regional sales teams to support pipeline and revenue objectives
• Execute targeted campaigns before, during, and after events
• Manage attendee acquisition programmes and event promotion activities
• Coordinate lead management and handover processes
• Ensure timely follow-up and nurture activities following campaigns and events
• Support account-based marketing initiatives targeting strategic prospects
• Build and execute joint marketing initiatives with strategic partners
• Coordinate co-sponsored events, webinars, content programmes, and campaigns
• Develop marketing plans that increase partner engagement and joint pipeline generation
• Maintain productive relationships with industry associations and ecosystem partners
• Maintain and improve marketing processes and workflows
• Support campaign execution within HubSpot
• Manage segmentation, lists, campaign tracking, and reporting
• Ensure marketing data quality and consistency
• Work with sales to optimise lead lifecycle management and attribution
• Establish clear performance metrics for all marketing activities
• Measure event ROI, campaign effectiveness, and pipeline contribution
• Produce post-event reports and recommendations
• Analyse marketing performance and identify opportunities for improvement
• Maintain dashboards and reporting frameworks that demonstrate marketing impact
• Contribute to the annual field marketing strategy and event calendar
• Evaluate industry events, memberships, sponsorship opportunities, and community initiatives
• Recommend investments and priorities based on business objectives and expected return
• Identify innovative marketing opportunities that support ThreatFabric's growth strategy

Skills

• A minimum of 4 years of experience in B2B field marketing, event marketing, demand generation, or related roles, more experienced candidates are welcome!
• Experience working within cybersecurity, fraud prevention, fintech, financial services, SaaS, or enterprise software sectors
• Proven experience managing industry conferences, customer events, and engagement programmes
• Experience working closely with sales teams and revenue-focused organisations
• Strong project management capabilities and ability to manage multiple concurrent initiatives
• Experience with HubSpot or similar marketing automation platforms
• Experience reporting against lead generation, opportunity creation, pipeline, and ROI metrics
• You wouldn't be surprised we need organisational skills, strong communication and stakeholder management abilities
• Project management skills, you chase the outcome and have attention to detail
• Commercial awareness and revenue orientation
• Ability to work independently / self starter
• Understanding of fraud prevention, scams, cybercrime, financial crime, or cybersecurity
• Experience with ABM programmes
• Familiarity with marketing analytics and reporting
• Experience working internationally across multiple regions
• Budget management experience

Qualifications

Must Haves

• A minimum of 4 years of experience in B2B field marketing, event marketing, demand generation, or related roles, more experienced candidates are welcome!
• Experience working within cybersecurity, fraud prevention, fintech, financial services, SaaS, or enterprise software sectors
• Proven experience managing industry conferences, customer events, and engagement programmes
• Experience working closely with sales teams and revenue-focused organisations
• Strong project management capabilities and ability to manage multiple concurrent initiatives
• Experience with HubSpot or similar marketing automation platforms
• Experience reporting against lead generation, opportunity creation, pipeline, and ROI metrics
• You wouldn't be surprised we need organisational skills, strong communication and stakeholder management abilities
• Project management skills, you chase the outcome and have attention to detail
• Commercial awareness and revenue orientation
• Ability to work independently / self starter

Nice to Haves

• Understanding of fraud prevention, scams, cybercrime, financial crime, or cybersecurity
• Experience with ABM programmes
• Familiarity with marketing analytics and reporting
• Experience working internationally across multiple regions
• Budget management experience

Benefits

• A 12-month employment contract with the intention to extend. Subject to mutual satisfaction, this may lead to a permanent position.
• 25 holidays per year.
• A pension scheme.
• 8% holiday allowance (included in annual salary).
• A stimulating and supportive work environment that encourages growth and development.
• The opportunity to make a meaningful impact in a rapidly growing tech company.
• Flexible remote / hybrid work-from-home options to promote work-life balance.
• Flexible working hours.
• A personal Growth and Development Budget
• Active ThreatFabric events and FitFabric bootcamps.
• Active knowledge-sharing huddles.