CRM Manager

Summary

Tripadvisor connects people to travel and experiences through its brands, technology, and marketplaces. The CRM Manager will develop and execute full-funnel CRM marketing initiatives across email, push, in-app, and onsite channels to increase engagement, conversions, retention, and customer lifetime value. The role will lead segmentation, personalization, campaign optimization, customer journey mapping, and AI-driven lifecycle marketing in collaboration with product, marketing, and analytics teams.

Responsibilities

• Conceptualize, develop, and launch innovative CRM campaigns across email, push, in-app, and onsite channels to support lifecycle marketing, product launches, promotional offers, and other key business objectives. Ensure seamless integration and coordination across channels for optimal campaign performance
• Forge strong partnerships with product and marketing teams to effectively communicate new product features, updates, benefits, and value propositions to members through various CRM channels. Craft compelling messaging that resonates with target audiences and drives product adoption
• Leverage customer data, behavioral insights, and predictive analytics to segment audiences and deliver personalized messaging and experiences tailored to individual user preferences, needs, and stage in the customer journey
• Drive a cohesive full-funnel strategy by seamlessly connecting offsite messaging with onsite experiences. Collaborate closely with web/product teams to ensure consistency, optimize user flows, and maximize conversion rates
• Meticulously analyze campaign performance and user behavior data to identify trends, optimize content and targeting strategies, and share actionable insights with cross-functional teams. Prepare and present regular performance reports to stakeholders
• Develop and refine customer journey maps to visualize and understand key touchpoints and interactions throughout the customer lifecycle. Identify opportunities for optimization and personalization at each stage
• Leverage AI and machine learning tools to enhance audience segmentation, content personalization, send-time optimization, and campaign performance. Partner with analytics and product teams to test and implement AI-driven solutions that improve efficiency, scalability, and customer experience across the lifecycle

Skills

• 3–5 years of demonstrated experience in CRM or lifecycle marketing, preferably with a digital product or subscription-based business
• Deep understanding of email marketing, push notifications, in-app messaging, and retargeting best practices
• Strong analytical and data-driven mindset; ability to derive actionable insights from data and use them to inform strategic decisions and measure results
• Leverage AI and machine learning tools to enhance audience segmentation, content personalization, send-time optimization, and campaign performance. Partner with analytics and product teams to test and implement AI-driven solutions that improve efficiency, scalability, and customer experience across the lifecycle
• Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work
• Proven ability to operate effectively with a global-first mindset
• Excellent cross-functional collaboration and communication skills. Ability to work effectively with diverse teams and stakeholders
• Detail-oriented with strong project management and organizational skills. Ability to manage multiple projects simultaneously and meet deadlines
• Creative problem-solver with a passion for innovation and customer-centricity

Qualifications

Must Haves

• 3–5 years of demonstrated experience in CRM or lifecycle marketing, preferably with a digital product or subscription-based business
• Deep understanding of email marketing, push notifications, in-app messaging, and retargeting best practices
• Strong analytical and data-driven mindset; ability to derive actionable insights from data and use them to inform strategic decisions and measure results
• Leverage AI and machine learning tools to enhance audience segmentation, content personalization, send-time optimization, and campaign performance. Partner with analytics and product teams to test and implement AI-driven solutions that improve efficiency, scalability, and customer experience across the lifecycle
• Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work
• Proven ability to operate effectively with a global-first mindset
• Excellent cross-functional collaboration and communication skills. Ability to work effectively with diverse teams and stakeholders
• Detail-oriented with strong project management and organizational skills. Ability to manage multiple projects simultaneously and meet deadlines
• Creative problem-solver with a passion for innovation and customer-centricity

Benefits

• Annual bonuses
• “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team.
• Flexible schedule
• Donation matching. Give back? Give more! We match qualifying charitable donations annually.
• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
• Travel perks. We believe that travel is employee development, so we provide discounts and more.
• Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
• Health benefits. We offer great coverage and competitive premiums.
• Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.