Business Development Representative (BDR)

Summary

Wayfinder is a future-readiness curriculum organization focused on helping K-12 students develop purpose, meaning, and belonging. The Business Development Representative will lead inbound and outbound prospecting, generate and qualify leads, nurture relationships with education leaders, and prepare opportunities for handoff to sales executives.

Responsibilities

• Represent Wayfinder’s products and services by developing a strong understanding of our K-12 solutions and conducting market research to align offerings with the needs of school districts
• Generate leads and build relationships by nurturing warm prospects and identifying new potential partners across districts nationwide
• Manage and maintain a sales pipeline by engaging prospects through each stage of the sales journey, from initial outreach to next steps and handoff to sales executives
• Utilize sales tools and outreach strategies including Salesforce, Outreach.io, cold emailing and calling, and objection handling to create high-quality sales opportunities
• Articulate Wayfinder’s value propositions clearly and persuasively in written and verbal communication to overcome objections and secure meetings with district decision-makers

Skills

• Bachelor's degree or 2-5 years of relevant professional experience, including 1-2 years in sales or business development with a track record of exceeding lead generation targets
• Experience with cold calling, follow-up, and objection handling; energized by persistent outreach and securing meetings with hard-to-reach stakeholders
• Proven ability to build trust and engage effectively with high-level school district administrators through a warm, curious, and professional presence
• Strong, polished written and verbal communication skills across phone, Slack, and email
• Resourceful, analytical thinker who enjoys finding creative solutions and navigating complex challenges
• Thrives in a fast-paced, evolving environment; adaptable, resilient, and comfortable navigating ambiguity independently
• Brings enthusiasm, persistence, and a “let's figure it out” attitude while balancing changing priorities with steady execution
• Please note, this role will require some travel for conferences
• Prior experience or demonstrated interest in the EdTech sector and/or K-12 education
• Experience working with Salesforce or other CRM software

Qualifications

Must Haves

• Bachelor's degree or 2-5 years of relevant professional experience, including 1-2 years in sales or business development with a track record of exceeding lead generation targets
• Experience with cold calling, follow-up, and objection handling; energized by persistent outreach and securing meetings with hard-to-reach stakeholders
• Proven ability to build trust and engage effectively with high-level school district administrators through a warm, curious, and professional presence
• Strong, polished written and verbal communication skills across phone, Slack, and email
• Resourceful, analytical thinker who enjoys finding creative solutions and navigating complex challenges
• Thrives in a fast-paced, evolving environment; adaptable, resilient, and comfortable navigating ambiguity independently
• Brings enthusiasm, persistence, and a “let's figure it out” attitude while balancing changing priorities with steady execution
• Please note, this role will require some travel for conferences

Nice to Haves

• Prior experience or demonstrated interest in the EdTech sector and/or K-12 education
• Experience working with Salesforce or other CRM software

Benefits

• 403b: We care about your ability to save for your future.
• Parental leave and flexibility for families.
• Unlimited PTO policy to encourage people to get out and see the world.
• Medical, dental, and vision policies plus a monthly wellness stipend.
• Whatever hardware and software you need to get the job done.
• Regularly scheduled events, annual retreat, and celebrations.
• Learning & Development Opportunities to grow your skills and career.
• Working with fun, hard-working, kind people committed to making a difference!
• Working in a results-focused and entirely remote culture.
• Commission for meetings booked and held.
• Health insurance coverage, a monthly stipend, office buildout stipend, a retirement savings plan, paid holidays and paid time off.